One of today’s most influential management thinkers and serial entrepreneur
Seth Godin is one of the most inspiring, influential, and creative business thinkers of our time. Author of 22 international bestselling books translated into 39 languages, Godin covers a wide range of topics from creativity and change processes to how ideas are transmitted. Notable works include Purple Cow and Linchpin, and his most recent book, This Is Strategy: Make Better Plans. A serial entrepreneur, Godin also writes one of the world’s most prestigious and widely read blogs, where he publishes daily insights on management and the digital world.
Leading Creativity through the Pursuit of the Unconventional
- The importance of “doing work that matters”: Creating value and impact rather than following trends
- Keys to embracing originality and breaking away from conventional norms
- The skills and characteristics needed to consistently and effectively push creative boundaries
- How to promote a mindset of lifelong learning and curiosity to keep ideas fresh and innovative
- How creativity connects with marketing and is the act of solving interesting problems