MARKETING
| PERSUASION EXPERT AND PROFESSOR AT THE YALE SCHOOL OF MANAGEMENT Zoë Chance examines persuasion and decision-making through the lens of behavioral economics. Her work is focused on helping good people and businesses do good in the world. A professor at the Yale School of Management, her MBA elective, How to Make Behavior Addictive, is one of the most in demand courses at the school. Chance is currently writing a book on influence and persuasion, scheduled for release in 2020. |